. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.
While we all worry that the internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links.
The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think #ad - Our past interests will determine what we are exposed to in the future, innovation, leaving less room for the unexpected encounters that spark creativity, and the democratic exchange of ideas. In a personalized world, familiar, we will increasingly be typed and fed only news that is pleasant, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us.
With vivid detail and remarkable scope, the Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the WorldHarperCollins e-books #ad - By “reverse engineering the fastest growing company in the history of the world, ” author Jeff Jarvis, proprietor of Buzzmachine. Com, one of the web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World #ad - Eye-opening, thought-provoking, and enlightening. Usa today“an indispensable guide to the business logic of the networked era. Clay shirky, author of here Comes Everybody“A stimulating exercise in thinking really, really big. San jose mercury newswhat would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace.
The Googlization of Everything: And Why We Should WorryUniversity of California Press #ad - Finally, vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid. Into this creative chaos came google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil.
The Googlization of Everything: And Why We Should Worry #ad - In this provocative book, siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. In the beginning, the world wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. He assesses google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think.
. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search.
#Republic: Divided Democracy in the Age of Social MediaPrinceton University Press #ad - He proposes practical and legal changes to make the Internet friendlier to democratic deliberation, showing that #Republic need not be an ironic term. From the new york times bestselling author of nudge and the world According to Star Wars, a revealing account of how today's Internet threatens democracy—and what can be done about itAs the Internet grows more sophisticated, it is creating new threats to democracy.
Social media companies such as Facebook can sort us ever more efficiently into groups of the like-minded, creating echo chambers that amplify our views. It's also no surprise that terrorist groups have been able to exploit social media to deadly effect. Welcome to the age of #Republic. In this revealing book, polarization, new york Times bestselling author Cass Sunstein shows how today’s Internet is driving political fragmentation, and even extremism--and what can be done about it.
#Republic: Divided Democracy in the Age of Social Media #ad - It's no accident that on some occasions, people of different political views cannot even understand one another. Rather, it can be a rallying cry for the kind of democracy that citizens of diverse societies need most.
Outnumbered: From Facebook and Google to Fake News and Filter-bubbles - The Algorithms That Control Our LivesBloomsbury Sigma #ad - Using the data they are constantly collecting about where we travel, where we shop, what we buy and what interests us, they can begin to predict our daily habits. But how reliable is this data? without understanding what mathematics can and can't do, it is impossible to get a handle on how it is changing our lives.
Fascinating' financial timesalgorithms are running our society, and as the Cambridge Analytica story has revealed, we don't really know what they are up to. Our increasing reliance on technology and the internet has opened a window for mathematicians and data researchers to gaze through into our lives. He investigates the equations that analyse us, influence us and will maybe become like us, along with a healthy dose of mathematical self-experiment, outnumbered will explain how mathematics and statistics work in the real world, answering questions such as:Who are Cambridge Analytica? And what are they doing with our data?How does Facebook build a 100-dimensional picture of your personality?Are Google algorithms racist and sexist?Why do election predictions fail so drastically? Are algorithms that are designed to find criminals making terrible mistakes?What does the future hold as we relinquish our decision-making to machines?Featuring interviews with those working at the cutting edge of algorithm research, including Alex Kogan from the Cambridge Analytica story, and what we should and shouldn't worry about.
Outnumbered: From Facebook and Google to Fake News and Filter-bubbles - The Algorithms That Control Our Lives #ad - In this book, david Sumpter takes an algorithm-strewn journey to the dark side of mathematics. A lot of people feel outnumbered by algorithms – don't be one of them.
Know-It-All Society: Truth and Arrogance in Political CultureLiveright #ad - The internet—where most shared news stories are not even read by the person posting them—has contributed to the rampant spread of “intellectual arrogance. In this culture, we have come to think that we have nothing to learn from one another; we are rewarded for emotional outrage over reflective thought; and we glorify a defensive rejection of those different from us.
Interweaving the works of classic philosophers such as hannah arendt and bertrand russell and imposing them on a cybernetic future they could not have possibly even imagined, Lynch delves deeply into three core ideas that explain how we’ve gotten to the way we are:• our natural tendency to be overconfident in our knowledge;• the tribal politics that feed off our tendency;• and the way the outrage factory of social media spreads those politics of arrogance and blind conviction.
Know-It-All Society: Truth and Arrogance in Political Culture #ad - In addition to identifying an ascendant “know-it-all-ism” in our culture, who exemplified the humility of admitting how little we often know about the world, Lynch offers practical solutions for how we might start reversing this dangerous trend—from rejecting the banality of emoticons that rarely reveal insight to embracing the tenets of Socrates, to the importance of dialogue if we want to know more.
Ultimately, know-it-all society makes a powerful new argument for the indispensable value of truth and humility in democracy. Winner • national council of teachers of english - george orwell award for distinguished contribution to Honesty and Clarity in Public LanguageThe “philosopher of truth” Jill Lepore, The New Yorker returns with a clear-eyed and timely critique of our culture’s narcissistic obsession with thinking that “we” know and “they” don’t.
Taking stock of our fragmented political landscape, Michael Patrick Lynch delivers a trenchant philosophical take on digital culture and its tendency to make us into dogmatic know-it-alls. With bracing and deeply original analysis, Lynch holds a mirror up to American culture to reveal that the sources of our fragmentation start with our attitudes toward truth.
Driven: How Human Nature Shapes Our Choices J-B Warren Bennis Series Book 159Jossey-Bass #ad - Schein, sloan fellows professor of management emeritus and senior lecturer, mIT In this astonishing, provocative, and solidly researched book, two Harvard Business School professors synthesize 200 years of thought along with the latest research drawn from the biological and social sciences to propose a new theory, a unified synthesis of human nature.
Driven: How Human Nature Shapes Our Choices J-B Warren Bennis Series Book 159 #ad - They ultimately show that, just as advances in information technology have spurred the New Economy in the last quarter of the twentieth century, current advances in biology will be the key to understanding humans and organizations in the new millennium. Paul lawrence and nitin nohria have studied the way people behave in that most fascinating arena of human behavior-the workplace-and from their work they produce a book that examines the four separate and distinct emotive drives that guide human behavior and influence the choices people make: the drives to acquire, learn, bond, and defend.
A touchstone for understanding how we behave on the job "This is a stimulating and provocative book in bringing together important ideas from different fields, thereby, and, giving us a whole new slant on 'human nature. Edgar H.
Antisocial Media: How Facebook Disconnects Us and Undermines DemocracyOxford University Press #ad - It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong. In this fully updated paperback edition of antisocial media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.
If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, foster doubts about science, undermine respectable journalism, and engage in massive surveillance all at once, you would make something a lot like Facebook.
Antisocial Media: How Facebook Disconnects Us and Undermines Democracy #ad - And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Of course, none of that was part of the plan.
Not Getting Paid to Do What You Love: Gender, Social Media, and Aspirational WorkYale University Press #ad - In this eye-opening book, brooke erin duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, beauty vloggers, Duffy offers fascinating insights into the work and lives of fashion bloggers, and designers.
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers.
Not Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work #ad - At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy.
Stat-Spotting: A Field Guide to Identifying Dubious DataUniversity of California Press #ad - Joel best’s best seller exposes questionable uses of statistics and guides the reader toward becoming a more critical, information, savvy consumer of news, and data. Entertaining, informative, and concise, Stat-Spotting takes a commonsense approach to understanding data and doesn't require advanced math or statistics.
. Does a young person commit suicide every thirteen minutes in the United States? Are four million women really battered to death by their husbands or boyfriends each year? Is methamphetamine our number one drug problem today? Alarming statistics bombard our daily lives, appearing in the news, on the Web, seemingly everywhere.
Stat-Spotting: A Field Guide to Identifying Dubious Data #ad - But all too often, hyped, even the most respected publications present numbers that are miscalculated, misinterpreted, or simply misleading. This new edition contains revised benchmark statistics, updated resources, and a new section on the rhetorical uses of statistics, complete with new problems to be spotted and new examples illustrating those problems.
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World Que Biz-TechQue Publishing #ad - Do it now! why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. Chuck hemann and ken burbary will help you chop the problem down to size, and then distill your digital data for maximum value for everything from r&d to crm to social media marketing! • prioritize—because you can’t measure, listen to, and hr • start optimizing web and social content in real time • implement advanced tools, product development, processes, and behaviors • Measure real social media ROI: sales, and customer satisfaction • Track the performance of all paid, and owned social media channels • Leverage “listening data” way beyond PR and marketing: for strategic planning, pick your tools, and integrate a virtually frictionless system for moving from data to decision, get the metrics right, expectations, leads, action to results! Scope it out, learn to listen, earned, focus groups, and algorithms for accurately measuring influence • Integrate paid and social data to drive more value from both • Make the most of surveys, and offline research synergies • Focus new marketing and social media investments where they’ll deliver the most value Foreword by Scott Monty Global Head of Social Media, and analyze everything • Use analysis to craft experiences that profoundly reflect each customer’s needs, solve every piece of the puzzle, Ford Motor Company .
Distill 100%–usable max-Profit Knowledge from Your Digital Data. It’s hard! but digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.